In 2009, Mel and Thursday didn’t know each other yet, but we both had tickets to SXSW Interactive. Thursday also had a room she was hoping to share — and Mel needed a place to sleep. We asked our friends for suggestions.
The result was an introduction and a suggestion that we’d get along just fine.
Fine doesn’t even cover what happened next: we stayed up late, plotting new projects together and falling in love with each other’s work.
Mel and Thursday kept pulling each other in on projects. We clearly enjoyed working together, and we wanted to take our work to the next step. We joined together to found Urgency, Inc.